This event has been cancelled. We are sorry for any inconvience.
Speaker: Don Pital of Enterprise Innovation Institute at Georgia Institute of Technology
Program: Business University Seminar
Profit 101: Workshop for Developing a Profitable Growth Pipeline for New Sales and Markets
Profit 101 is a 4 hour simulation of how to create new ideas for top-line business growth to drive new sales from new products and existing product extensions. The simulation uses the fictitious Buzz Electronics company, a maker of security alarm systems, who over the years, has become a commodity in the industry. Profit 101 simulates how
Buzz Electronics data mines for new growth ideas using unique brainstorming techniques and stimulus that captures potential opportunities using a student workbook and generated ideation cards during the session.
Two interactive ideation rounds are conducted with attendees in teams during the simulation using idea stimulus provided by the workbook and also through interactive video from Doug Hall, Founder of The Eureka Ranch and a fictitious company CEO who leads the ideation project for Buzz Electronics. Through active participation in the workshop, attendees have the opportunity
to understand data mining techniques for new ideas and how to function as a team to innovate for new ideas.
The workshop is designed for manufacturing related companies that are looking for a process methodology to sustain business growth through the development of a new idea growth pipeline. The workshop focuses on the ideation phase of this process and how a company can use teamwork to generate a sustainable and profitable system for continuous company growth while minimizing risk in product
or service development.
At the end of the workshop, examples of successful Georgia companies are shared and attendees are shown how the process can be brought in-house to their own organization utilizing their own products and services similar to the methods shared using the fictitious Buzz Electronics
Company.
Who Should Attend: Profit 101 is intended for Manufacturing-related owners and top management. Attendees should have decision-making authority to drive top-line growth.
Attendance: Due to the highly interactive approach to this seminar, attendance is limited to 25 people.
General Admission: $30
Members: $20 online; $25 at the door